Posted: August 31, 2009
by Lorrie T. Determann
Sorry,
but no matter how talented they may be... this is business. There
are so many things that a logo must do, that it is
critical that you have a professional design firm do this
work. In the
long run, it will save you money! There are
so many issues that arise from logos that are not well thought
out. Typically the proportions of the logo are
simply not correct. They do not reproduce well in many situations... like
billboards, web applications, black and white reproductions,
etc.
A
quality marketing, advertising and design firm is your best resource
to truly create a logo that will brand your business. They have the
expertise to think through how your brand needs to be promoted and
they know what tools will be needed to accomplish successful campaigns.
They provide targeted copywriting that can instantly position your
business for success. They understand how color will impact your logo
and again, instantly help build a strong brand.
So, please, for the
sake of your business investment... don’t let your kids
design your logo. Call a professional design firm and build an
effective image.
